A SINGULAR VOICE IN THE FRENCH MEDIA LANDSCAPE
Founded in 1973, Libération was initially a committed press agency. Gradually, it became the most innovative French daily with its layout, the place of photography, its particular tone, its daring front pages, its curiosity for lifestyles (fashion, nights, sexuality, consumption...), its writing and its signatures
Thanks to its original treatment of politics, the economy, social issues and international affairs, Libération has become the sensor of major social movements and cultural changes, as well as the place where new trends in opinion are expressed.
This innovative editorial approach has rapidly allowed Libération to occupy a central place in the daily life of the French people
A GOAL: TO GIVE LIBÉRATION THE AUDIENCE OF ITS REPUTATION
Since September 2020, Libération has undergone an in-depth transformation: integration into an endowment fund to guarantee the absolute independence of its editorial staff and a complete reorganization of the newsroom in order to follow the hot news while developing investigations and revelations
The digital offering has been completely overhauled with the implementation of the Washington Post content management platform (Arc Publishing). With this solution, Libération can now optimize its journalistic work, increase the engagement of its audience to offer a better experience to its Internet users and subscribers
The new Libération website illustrates this new project: that of an independent, forward-looking media that conducts uncompromising investigations, is not afraid to take a stand on major social issues and defends culture like no other daily newspaper
A JOURNALISTIC PROGRAM THAT IS REFLECTED IN ITS TITLE: LIBERATION!
A committed discourse that stands out by its principles, ideas, values and questions norms and powers
An immense curiosity for the mutations of society and its behaviors (critical analysis, avant-gardism, ecology, feminism, emerging cultures)
A sustained attention to new trends and new cultural and artistic movements
An impertinent, humorous and insolent tone that plays on intelligence, emotion and popular culture
A unique iconographic work with strong and "collector" front pages
Varied and innovative journalistic formats (CheckNews: the search engine to sort out the real from the fake, Fil Vert: a column dedicated to the environment, Tribunes et Idées, Portrait de " Der ")
www.liberation.fr
